Number of contact points in marketing
One of the purposes of Marketing is to increase awareness (see levels of awareness for marketing) until a prospect enters the sales process.
There is some anecdotal evidence that the number of times a person needs to be in touch with a company varies between 5 and 7 before they are convinced to start the purchasing. (Of course, this is for deep tech companies, not sure for others).
In this perspective, an unanswered cold-email (assuming it was read) counts towards the total number of exposures.
Evergreen marketing may be an effective way of lowering costs.
Comment
Share your thoughts on this note
Aquiles Carattino
This note you are reading is part
of my digital garden. Follow the
links to learn more, and remember that these notes evolve over time. After all,
this website is not a
blog.