Assuming we understand the customer
One of the biggest pitfalls of startup founders is believing they know their customer. I have been there: "I know what a biologist needs". And not only me, the people around me behave the same way. People with years of experience, who had never seen a biology lab, assumed what biologists needed.
Took me a lot of time and effort to understand I didn't actually know what they needed, nor how they worked.
When we start from prejudices and we skip a mindful Customer Discovery process, we are setting up ourselves for failure. Or, better said, to depend on luck instead of a proper path of business development.
Backlinks
These are the other notes that link to this one.
Comment
Share your thoughts on this note. Comments are not public, they are
messages sent directly to my inbox.
Aquiles Carattino
This note you are reading is part
of my digital garden. Follow the
links to learn more, and remember that these notes evolve over time. After all,
this website is not a
blog.