Essays/linkedin/ from lab bench to landing page
You wrote three papers last year. When was the last time you wrote something a customer could read?
Writing for publication is about precision, not persuasion. Writing for customers is about empathy and clarity. When we re‑wrote our landing page using the words our target users actually used in interviews, our demo requests doubled.
If they don’t read it, they won’t buy it. Translating your science into plain language isn’t dumbing it down—it’s opening a door.
How have you bridged the gap between journal and sales copy?
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Aquiles Carattino
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