Market? What Market?
“Your startup needs a market” is great advice—until you realize that nobody taught you what a “market” actually is.
When I started, “market” was something VCs worried about. In the lab we thought in terms of experiments, hypotheses, and publications. Then someone asked me: “Whose life gets better because of your idea?” It changed everything.
Markets aren’t defined by technologies; they’re defined by problems. The day I stopped describing our tech and started describing the researcher who couldn’t run their experiment because of a bottleneck—that’s when people leaned in.
What was your first real “market moment”?
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Aquiles Carattino
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