Features are not benefits
For product development, especially in startups, founders may focus too much on features because that's what they are proud of. More importantly, it may be because they don't know their customers yet (Customer Development).
But what makes a user decide to purchase a product is the impact it'll have on their tasks (very closely related to jobs theory). Those are the benefits your product generates, not its features.
Features are what engineers build into the product.
Backlinks
These are the other notes that link to this one.
Nothing links here, how did you reach this page then?
Comment
Share your thoughts on this note. Comments are not public, they are
messages sent directly to my inbox.
Aquiles Carattino
This note you are reading is part
of my digital garden. Follow the
links to learn more, and remember that these notes evolve over time. After all,
this website is not a
blog.