Hipster hacker hustler

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A successful company has three types of personalities defined in their team:

  • Hipster: Who can keep an eye on things "cool", for example product designers.
  • Hacker: The ones who glue technology together, and know how to make things work.
  • Hustler: Is the one who keeps to deadlines, who organizes the team into execution.

The three profiles of personalities does not say anything regarding their skills. A hustler may or may not be commercially oriented, and the hipster may be a good developer. It says more about the personality of the founders.

I am not sure I fully agree with this characterization of startup founders, but it seems to replicate some notable examples, such as Apple or Facebook. I believe, more importantly, founding teams need to be able to circulate as challenges keep changing in the early stages of the company formation.

Perhaps it can be related to the MBTI personality indicator.


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Aquiles Carattino
Aquiles Carattino
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