Measure what matters: OKRs: the simple idea that drives 10x growth

Part 1.OKRs in action - Google, meet OKRs : How OkRs came to Google, and the superpowers they convey - Father of OKRs: Andy Grove creates and inculcates a new way of structured goal setting - Operation crush : an Intel story : How OKRs won the microprocessor wars - Superpower 1: Focus and commit to priorities : OKRS help us choose what matters most - Focus : the Remind story : Brett Kopf used OKRs to overcome attention deficit disorder - Commit : the Nuna story : Jini Kim's personal commitment to transform health care - Superpower 2: Align and connect for teamwork : public transparent OKRS spark and strenghten collaboration - Align : the MyFitnessPal story - Connect : the Intuit story: Alignment via OKRs is more challenging--and rewarding--than Mike Lee anticipated - Superpower 3: Track for accountability: OKRS help us monitor progress and course-correct - Track : the Gates Foundation story: a 20 billion start-up wields OKRs to fight devastating diseases - Superpower 4: stretch for amazing: OKRs empower us to achieve the seemingly impossible - Stretch: the Google Chrome story: CEO Sundar Pichai uses OKRs to build the world's leading web browser - Stretch: the YouTube story: CEO Susan Wojicki and an audacious billion-hour goal - Part 2.New world of work - Continuous performance management : OKRs and CFRs: how conversations, feedback, and recognition help to acheive excellence - Ditching annual performance reviews: the Adobe story: Adobe affirms core values with conversations and feedback - Baking better every day: the Zume Pizza story: a robotics pioneer leverages OKRs for teamwork and leadership--and to create the perfect pizza - Culture: OKRs catalyze culture: CFRs nourish it - Culture change : the Lumeris story: overcoming OKR resistance with a cultural makeover - Culture change : Bono's ONE campaign story: the world's greatest rock star deploys OKRs to save lives in Africa - Goals to come