Reciprocation in sales
There is a mental pattern in people, who feel compelled to reciprocate when they receive something. For example, if you get offered a coffee when you enter an office, you feel compelled to give something in return. It may be just paying attention, but it is also likely you'll feel compelled to increase your offer.
This is a strategy many sales people employ: they give something up front, because that will ensure you'll be willing to give something in return.
Tags: #sales
Backlinks
These are the other notes that link to this one.
Comment
Share your thoughts on this note. Comments are not public, they are
messages sent directly to my inbox.
Aquiles Carattino
This note you are reading is part
of my digital garden. Follow the
links to learn more, and remember that these notes evolve over time. After all,
this website is not a
blog.