Segmenting a market

First published: 2024-09-16

Last Edited: 2024-09-16

Number of edits: 1

Devide customer universe
Characterize each segment
Define a list of finalists
Target the optimum segment

When Crossing the Chasm, we don't have much customer experience, with low product experience, and mainstream customers differ from early adopters.

We can create different use-case scenarios, and develop customer personas.

Buyer information
- Economic buyer
- End user
- Technical user
Day in the life (before)
Day in the life (after)

Showstoppers: - Do you have a buyer? - Is there a compelling reason to buy? - Do you have a complete solution? (for that buyer) - Do you have competition?

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Aquiles Carattino

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