4 p's of marketing
<p>In <a class="wikilink" href="/marketing/">Marketing</a>: </p>
<p>It is a model that allows to understand a <strong>Product</strong> and its <strong>Place</strong> in the market by looking at its <strong>Price</strong> and how to <strong>Promote</strong> it. </p>
<p>Traditionally, following this model leads to <strong>product-centric</strong> communication, which poses some challenges: </p>
<p>They focus on features, not solutions. The customer needs to connect the dots. You don't become an <em>advisor</em> in the eyes of the customer. </p>
<p>The same 4-P's work in a <strong>customer centric</strong> way: </p>
<p>Solution -> Access -> Value -> Education</p>
<p>(<strong>S.A.V.E.</strong>)</p>
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Aquiles Carattino
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