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Marketing is the process by which you raise awareness on your offering (see: levels of awareness for marketing). Marketing is not sales, it's what happens before. How to get someone to go through all the different layers in order to enter into the sales process.

Some people see it as a funnel, but for scipreneurs, the traditional marketing funnel may not be applicable, and it may be better to focus on catalytic experiences.

See also: Four Ps of Marketing


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Aquiles Carattino
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