Customer interviews
For Customer Development, talking to customers is crucial.
- Current State
- How they view the problem
- Impact of the problem (how often)
- How do they remediate it
- Motivations
- Existing solutions, what they don't like (there is always a solution to the problem))
- Why do they like your solution
- Obstacles
- What do they like of existing solutions
- What are the challenges of switching to your solution (There is always a cost to introducing new technology)
- Obstacles to using your product
- How do they measure success?
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