Customer interviews

<p>For <a class="wikilink" href="/customer_development/">Customer Development</a>, talking to customers is crucial. </p> <ul> <li>Current State<ul> <li>How they view the problem</li> <li>Impact of the problem (how often)</li> <li>How do they remediate it</li> </ul> </li> <li>Motivations<ul> <li>Existing solutions, what they don't like (<a class="wikilink" href="/there_is_always_a_solution_to_the_problem/">there is always a solution to the problem</a>))</li> <li>Why do they like your solution</li> </ul> </li> <li>Obstacles<ul> <li>What do they like of existing solutions</li> <li>What are the challenges of switching to your solution (<a class="wikilink" href="/there_is_always_a_cost_to_introducing_new_technology/">There is always a cost to introducing new technology</a>)</li> <li>Obstacles to using your product</li> <li>How do they measure success?</li> </ul> </li> </ul>