Design thinking for business models
Design Thinking comes in two phases: generation and synthesis. This approach can be used for many different contexts, including business model generation. Perhaps it is one of the challenges scipreneurs face: they are not used to thinking as designers, and hence loose opportunities.
Guided brainstorming sessions can help unlock creativity at different levels, and at different times.
A core principle of designers is the idea of developing a prototype to test their assumptions and quickly discard them if they don't work, or refine them if they are in the proper direction. Business model prototypes can be a useful tool before focusing too much on a single one.
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Aquiles Carattino
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