Essays/linkedin/24-05-24 pitch deck is not the company

First published:

Last Edited:

Number of edits:

🗒️ The pitch deck is not the company. The pitch deck is one of the marketing materials a company uses to sell a product: itself.

In many cases, pitch decks have come to replace written business plans. They are easier to digest, quicker to consume.

But a deck is a summary of many different aspects that make a business. From the team, to the idea, to the financial projections.

Putting together a pitch deck is a great way of reflecting on the past, present, and future. Things that sometimes flow without giving the time for us to stop and think. Especially at early stages, developing a pitch deck will trigger discussions with the entire team. Now it's the moment to move on to the next milestones.

The pitch is not the company. The company is made by people. The company has a culture, processes. The company has relationships with other people. The company revolves around a leader, but it's bigger than a person.

The pitch represents the company, its message, its ambitions and challenges, its team.

What do you find the hardest about pitching?

-- 👋 Hi! I'm @Aquiles.

I'm a scientist turned entrepreneur. I share insights on the challenges of #scipreneurship

Follow me to get all my latest thoughts and reflections.


These are the other notes that link to this one.

Nothing links here, how did you reach this page then?


Share your thoughts on this note
Aquiles Carattino
Aquiles Carattino
This note you are reading is part of my digital garden. Follow the links to learn more, and remember that these notes evolve over time. After all, this website is not a blog.
© 2021 Aquiles Carattino
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License
Privacy Policy