Essays/linkedin/ what problem do you solve

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🤷🏼‍♀️ What problem does your product solve? It may be one of the hardest questions to answer for innovative solutions, but the cornerstone of understanding your customers.

Think about working in a lab. Every instrument used daily only addresses part of the problem the person is facing. However, we all pitch our solution as the end-goal, because if we don't do it, we'll loose the attention of investors, incubators, even colleagues.


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Aquiles Carattino
Aquiles Carattino
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