Focus on one target market or persona at a time

First published:

Last Edited:

Number of edits:

Part of the product strategy should always be to address a clear market, and in this context a "market" is defined by the group of customers who share the same needs when it comes to the product specifications.

For example, if a product targets students, the requirements for university, high school or elementary school are going to be different in many regards. From the distance between purchase decision maker (parent) to user (kid), to regulations, to marketing, to design.

Perhaps the underlaying product is exactly the same, the technology is the same, but customer needs are slightly different and they must be addressed independently. If you aim too broad, you'll miss opportunities and there's a chance you'll disappoint everyone.


Backlinks

These are the other notes that link to this one.

Comment

Share your thoughts on this note. Comments are not public, they are messages sent directly to my inbox.
Aquiles Carattino
Aquiles Carattino
This note you are reading is part of my digital garden. Follow the links to learn more, and remember that these notes evolve over time. After all, this website is not a blog.
© 2024 Aquiles Carattino
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License
Privacy Policy