Good design

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These are principles that Product Management needs to keep in mind when discussing with designers (see also: User Experience)

10 principles developed by Dieter Rams

  1. Good design is innovative
  2. Good design makes a product useful
  3. Good design is aesthetic
  4. Good design makes a product understandable
  5. Good design is unobtrusive
  6. Good design is honest
    1. Does not try to make you believe it does something that it doesn't
  7. Good design is long-lasting
  8. Good design is thorough down to the last detail
  9. Good design environmentally friendly
  10. Good design as little design as possible

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Aquiles Carattino
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