Literature/202410012120 product vision
- Source: [[literature/@cagan2018|@cagan2018]]
- Tags: #Product #Product-development
10 key principles to establish a product vision:
- Start with why (see: The Golden Circle, Start with Why)
- Fall in love with the problem
- Don't be afraid to think big with vision
- Don't be afraid to disrupt yourselves (if you don't, someone else will)
- The product vision needs to inspire
- Determine and embrace relevant and meaningful trends
- Skate to where the puck is heading, not to where it was.
- Be stubborn on vision, but flexible on details (quote by Jeff Bezos)
- Realize that any product vision is a leap of faith
- Evangelize continuously and relentlessly.
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