Start with why
<p>One of the most crucial aspects of <a class="wikilink" href="/storytelling/">storytelling</a> is creating sufficient engagement early on. A trick to achieve it is to start with why, with the purpose of the story. This is discussed at length on <a class="wikilink" href="/start_with_why_-_simon_sinek/">Start with Why - Simon Sinek</a>, and also on the storytelling chapter of <a class="wikilink" href="/build_-_tony_fadell/">Build - Tony Fadell</a>.</p>
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Aquiles Carattino
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