Product vision and product strategy

<p>There are two aspects that <a class="wikilink" href="/product-led/">product-led</a> companies need to master: product vision, meaning the future (for hardware companies that can be 5~10 years in the future). In big companies, there may be an overarching vision, but each product specifically will be slightly different (even if aligned). </p> <p>On the other hand, there is the <em>strategy</em>, which relates a bit more closely to the steps that the teams need to take in order to execute on the vision, and what it takes to deliver on it. </p> <p>Somehow this is related to <a class="wikilink" href="/okr/">OKR</a> (see: <a class="wikilink" href="/okr_for_product_management/">OKR for product management</a>). Just that at different time scales and without accountability. </p> <p>The important thing is that a clear product vision is a powerful tool to hiring the best professionals.</p>