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Book Outline

  • Introduction to Entrepreneurship for Academics
    1. Entrepreneurial mindset
      • Definition and importance of an entrepreneurial mindset in business.
      • Contrast with the typical mindset in academia.
    2. Effectual reasoning
      • Explanation of effectual reasoning and its relevance to entrepreneurship.
      • How it differs from causal reasoning, commonly found in academic research.
      • Practical examples of effectual thinking in business decisions.
    3. Understanding and Accepting the Risk of Failure
      • Statistic overview of startup success and failure rates.
      • Personal reflection: Discussing your own experiences with failure and lessons learned.
      • Addressing the impact of failure on personal life, career, and finances.
      • Strategies for developing resilience and coping with failure.
    4. Resourcefulness and Creativity
      • The role of resourcefulness in entrepreneurship - doing more with less.
      • Creativity in problem-solving: How to foster innovative thinking.
      • Drawing parallels with problem-solving in academic research
        • Comparison between problem-solving in academic research and in business.
        • Examples of how academic research skills can be creatively applied to entrepreneurial challenges.
    5. Adapting Academic Skills for Business Use
      • Identifying transferable skills from academia to entrepreneurship.
      • Practical tips for adapting these skills to a business context.
      • Case studies or examples of academics who successfully transitioned by leveraging their research skills.
        • Risks and Uncertainty
      • Impact on your personal life
        • Time management is hard, no one else will do the work for you, and nothing will ever be complete.
    6. Developing an Entrepreneurial Mindset
      • Steps to cultivate an entrepreneurial mindset.
      • Importance of continuous learning and adaptability.
      • Balancing optimism with realism in business ventures.
  • Identifying opportunities
    • Leverage the network you already have
    • What problem do you solve
    • Who do you solve it to
    • Who else solves the same problems
      • Can you think out of the box to see if other people have the same issues?
    • Information will always be incomplete. One of the skills of an entrepreneur is to decide when it's enough to take the leap and move forward.
  • Business Planning
    • What is your mission
    • What is your vision
    • Define one (or more) value propositions
  • Legal context
    • How can you setup a company
    • Who are your partners?
      • Be aware of how you split shares with professors, etc.
    • Licensing out of the university
      • What TTO's can do for you, and what to be aware of
  • Thinking in milestones
    • What can you do today?
      • If you have time, how would you invest it?
      • Can you talk to 10 people who may be interested in what you do?
        • Open-ended questions!
        • Think about what they have in common.
      • Can you put up a website?
    • What is the minimum thing you need to achieve to sell?
      • MVP (both as a tangible product or as a service)
      • Can you convince someone to pay before you have it?
    • How can you continuously learn: the market, the customers, the technology
  • Beyond
    • This is only the beginning of the journey
    • Assembling a team: becoming a leader
      • Build trust:
        • Benevolence
        • Competence
        • Honesty
    • Developing a vision


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