Team-market fit

<p>Startups often struggle to achieve <a class="wikilink" href="/product-market_fit/">product-market fit</a>. Or, at least, that's in the playbook of most entrepreneurs. </p> <p>However, most playbooks also include things in the lines of <em>a team is the most important asset</em>[<a class="litnote tooltip" href="/literature/@kin">@kin<span class="tooltiptext">Pmarchive · The only thing that matters</span></a>]. Therefore, a crucial aspect to evaluate is whether the team is the appropriate one for the specific market in which it is operating. </p> <p>For example, a group of physicists, designers, and software developers, can build a fantastically looking and performant tool. However, what are the chances they can market it to physicians in a hospital? </p> <p>This goes beyond the <a class="wikilink" href="/value_proposition-market_fit/">value proposition-market fit</a>. It's not a focus change that will make the product a success, it'll be a deeper organisational modification.</p>