Value proposition

<p>When setting up a new venture, it is often important to first determine what value are you going to deliver to your customers. The value proposition is the central column in the <a class="wikilink" href="/business_model_canvas/">Business Model Canvas</a> and is, perhaps, one of the reasons many startups fail: they simply don't deliver enough value to their customers. </p> <p>In order to frame the value proposition, it can be useful to develop a persona of your customer (see: <a class="wikilink" href="/customer_journey_and_touchpoints/">customer journey and touchpoints</a>, in order to understand whether the product will solve any of the problems, pains, or jobs the customer has. </p> <ul> <li>Jobs: what is the customer trying to achieve</li> <li>Pains: what are the obstacles to achieve them</li> <li> <p>Gains: what do they want to get?</p> </li> <li> <p>Products and services: what does it do? </p> </li> <li>Pain relievers: which problem does it solve?</li> <li>Gain creators: which gains does it bring? </li> </ul> <p>Related: <a class="wikilink" href="/scipreneurs/">scipreneurs</a>, <a class="wikilink" href="/entrepreneurship_for_scientists/">entrepreneurship for scientists</a></p>