Effectuation theory for entrepreneurs

Effectuation theory is the brain child of Saras D. Sarasvathy[@sarasvathy2001Causation and Effectuation: Toward a Theoretical Shift from Economic Inevitability to Entrepreneurial Contingency] and essentially aims at developing a framework to understanding how entrepreneurs think and act. It is comprised on several stages of realization/actuation/effectuation:

• Effectual bird in the hand: Means
• literature/202106010813 Affordable loss for entrepreneurs: Focus in downside
• Crazy quilt around a product: Co-creation partnership
• Entrepreneurial lemonade: Leverage contingencies
• Piloting a new venture: Control vs prediction