Existing market marketing
<p>Position your company as both <em>credible</em> and <em>different</em>. </p>
<ul>
<li><em>Credible</em>: founder's pedigree</li>
<li><em>Different</em>: better service around your product</li>
</ul>
<p>Example: Tesla. They focused on giving Musk a very high visibility. It was his name that drove the communication of the company. Also, cars were <em>different</em> from the existing offer. They were sexy, not the Prius people could buy.</p>
Backlinks
These are the other notes that link to this one.
Comment
Share your thoughts on this note. Comments are not public, they are
messages sent directly to my inbox.
Aquiles Carattino
This note you are reading is part
of my digital garden. Follow the
links to learn more, and remember that these notes evolve over time. After all,
this website is not a
blog.