Resegmented existing market positioning

<ul> <li>Positioning is hybrid of <a class="wikilink" href="/new_market_positioning/">new market positioning</a> and <a class="wikilink" href="/existing_market_marketing/">Existing market marketing</a></li> <li>Position your company to provide something that customers value, want, and need <em>now</em></li> <li>Communicate the value of your product for that segment</li> </ul> <p>Example: <strong>JetBlue</strong>: competing with large airlines focused on international routes. JetBlue focused on domestic routes, becoming more efficient, offering better prices than larger competitors that had a global footprint.</p>