How the scientific mind works

First published:

Last Edited:

Number of edits:

How the scientific mind works

Most people describe the scientific method as a play between hypothesis and validation. However, this neglects the emotional dimensions of the human mind at play, such as those involved in creativity and filtering[@ghanadan2016Catalytic Experiences: Persuading Scientists and Clinicianswith Effective Digital Marketing]. Therefore, from a marketing perspective, we can address the different aspects of the path with different types of content.

The creative stage is when a scientists first engages with an idea, recognize they have a need, or sees an opportunity. This does not mean they have in their minds a product need. However, once the idea settles, they will explore different paths to make a hypothesis.

It is at this stage, once they have the hypothesis, that scientists evaluate the range of products available. This allows them to know how to validate/invalidate their hypothesis, which will finally become evaluation of tools that would allow them to reach their goals.

Literature note on Catalytic Experiences - Hamid Ghanadan

Tags: #scientific-marketing


Comment

Share your thoughts on this note
Aquiles Carattino
Aquiles Carattino
This note you are reading is part of my digital garden. Follow the links to learn more, and remember that these notes evolve over time. After all, this website is not a blog.
© 2021 Aquiles Carattino
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License
Privacy Policy