How the scientific mind works

<p><img alt="How the scientific mind works" src="/images/framework_content_centric_model.png" /></p> <p>Most people describe the scientific method as a play between hypothesis and validation. However, this neglects the emotional dimensions of the human mind at play, such as those involved in creativity and filtering[<a class="litnote tooltip" href="/literature/@ghanadan2016">@ghanadan2016<span class="tooltiptext">Catalytic Experiences: Persuading Scientists and Clinicianswith Effective Digital Marketing</span></a>]. Therefore, from a marketing perspective, we can address the different aspects of the path with different types of content. </p> <p>The creative stage is when a scientists first engages with an idea, <em>recognize</em> they have a need, or sees an opportunity. This does not mean they have in their minds a <em>product need</em>. However, once the idea settles, they will <em>explore</em> different paths to make a hypothesis.</p> <p>It is at this stage, once they have the hypothesis, that scientists evaluate the range of products available. This allows them to know how to validate/invalidate their hypothesis, which will finally become <em>evaluation</em> of tools that would allow them to reach their goals. </p> <p>Literature note on <a class="wikilink" href="/catalytic_experiences_-_hamid_ghanadan/">Catalytic Experiences - Hamid Ghanadan</a></p> <p>Tags: <a href="/tags/scientific-marketing">#scientific-marketing</a></p>