Internal analysis for new ventures

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This is another of the columns of the Business Model Canvas, and it aims at understanding the resources and capabilities currently in possession that will allow a new venture to start. This is very similar, if not exactly the same as the Effectual bird in the hand.

  • Resources are things that a company has (they are nouns)
  • Capabilities are things that a company can (they are verbs)

The internal analysis is only regarding people being part of the firm, and therefore the ideas of the crazy quilt around a product do not intersect the internal analysis.

See: External analysis for new ventures, Categories of competitors


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Aquiles Carattino
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