Market requests for a technology

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As opposed to Technology not adressing a problem, one could pay attention to what the market requests, also called market pull[@ianuzzi2017Entrepreneurship for Physicists]. It is based on the common problem-solution cycle, in which we first identify a problem that annoys us, and extrapolate to the potential that it annoys others as well, and therefore we can build a solution for it.

The trickiest topic when talking about entrepreneurship for scientists, is that what the market requires may not be exactly what the


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