entrepreneurship-principles

In many entrepreneurial resources, there is a lot of pressure to solving problems . It is tightly associated with the idea of love the problem and not the solution .

Entrepreneurs are faced with a challenge, since the problem recognition goes through phases, and there's a high chance customers can't even express they have a problem yet.

science-based startups are a particular group, because they start with some technological development they want to push. There's a high chance they don't have the freedom to explore potential problems and settle for the most relevant one. They will focus on technology push to reach the market.

Said in another way, how can you love the problem if you don't know what it is ?

In B2B settings, you must remember that there is always a solution to the problem . When you talk to customers and try to perform a competitor analysis , you will see that people is already doing something about it.

Recently, I started using the Jobs to be done framework . I find it more natural to gauge opportunities in their contexts, especially when there are many people involve, each one with a different goal in mind.