In many entrepreneurial resources, there is a lot of pressure to solving problems . It is tightly assciated with the idea off love the problem and not the solution .
technology push companies (like many science-based ones) are pushing new tools to the market because they can do novel things. It is the classic example of technologies in search of a problem . Doing something better than the status-quo does not mean it will become a successful business, but that does not negate that it may be worth exploring.
The framework I started using in recent years is: 202303251644 Jobs to be done framework . It addresses opportunities in their context.
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