Not all companies need to grow exponentially

People exposed to the entrepreneurship world, and especially those who seek venture capitalists to help them achieve the goals, are always exposed to the idea of exponential growth, the infamous hockey-stick projection.

Especially deep tech enterprises are not prone to those growth rates, but VC need few exponentially fast companies to justify the losses incurred in the other projects.

Bootstrapping a company, for example, is probable a path that will not lead to exponential growth, but to organic growth. It will be a matter of aligning the expectations of the entrepreneur with the possibilities available around them.

And although the growth may not be exponential, all companies must grow. A company that does not grow, is lagging behind inflation, and especially behind in opportunity costs.