Product market fit for scientific instrumentation

Most likely, startups start with a single product. The success of that product is, therefore, the only parameter that can be used to judge whether a new company has any future. Generally speaking, there is this idea of product-market fit to define when a company has developed the product the market they are targeting actually wants (or needs).

It is hard to tell when this fit happens. A useful metric is 'traction', defined either as number of sales, demonstrated interest, engagements. Once there is product-market fit, sales will follow. But does not compensate for product market fit with biased data, for example by talking to the wrong target group, or to people who are not the real users of our tools.

This, however, does not necessarily adapt well for scientific-based instruments, in which the product development cycle is very long (thus hindering the possibilities of quick pivots before running out of cash), and the sales cycle is slow. After all, there's a chance instruments are expensive and therefore require demonstrations, visits, perhaps a customer asking for a subsidy to purchase equipment, etc.

One of the stages to understand whetherproduct-market fit has been achieved is when customers talk about your product. For scientists this is very well defined: conferences and papers. Papers take time both to write and then to publish.