Product market fit with biased data

<p>One of the toughest things to understand when creating a product is the Product-Market fit. In the <a class="wikilink" href="/problem-solution_cycle/">problem-solution cycle</a> we have many tools to understand if the problem we identify is common to other people and if they see a value in our proposed solution. However, when building a product, we have to make choices that depart from the ideal scenario. Product-market fit is therefore when we achieve a status in which what we have developed is what the market wants, even if not ideal. </p> <p>The <a class="wikilink" href="/lean_methodology/">lean methodology</a> suggests that we should learn from experiments and iterate quickly in order to improve our product. However, this experiments can be done on biased samples, for example testing a product with managers and not with the employees who will actually use it. </p> <p>This can be even worse if we have <a class="wikilink" href="/gender_biased_data/">gender biased data</a> (see: <a class="wikilink" href="/the_only_way_of_improving_stoves_is_to_actually_consider_their_main_users/">the only way of improving stoves is to actually consider their main users</a> and <a class="wikilink" href="/some_products_are_designed_taking_into_account_only_men/">some products are designed taking into account only men</a>). Therefore we can think that we have a product that satisfies the demand, but based an skewed insights and prejudices. </p> <p>Therefore it is important to develop design procedures and business analysis tools that take into account not only gender as a random sample of the population, but actively considering that roles and physiology of women are different (see: <a class="wikilink" href="/it_is_not_clear_the_amount_of_farming_done_by_women/">it is not clear the amount of farming done by women</a>).</p> <p>These notions are supported by the fact that <a class="wikilink" href="/literature/202303251644_ideas-first_product_innovation_is_flawed/">literature/202303251644 Ideas-first product innovation is flawed</a>. In the <a class="wikilink" href="/literature/202303251644_jobs_to_be_done_framework/">literature/202303251644 Jobs to be done framework</a>, the initial step for triggering innovation is to get a sense of the <a class="wikilink" href="/literature/202303251644_metrics_used_to_measure_success_by_customers/">literature/202303251644 Metrics used to measure success by customers</a>. </p> <p>Tags: <a href="/tags/gender-bias-in-business">#gender-bias-in-business</a> <a href="/tags/business-development-based-on-data">#business-development-based-on-data</a> <a href="/tags/product-market-fit">#product-market-fit</a></p>