Product positioning drifts over time
<p><a class="wikilink" href="/product_positioning/">Product positioning</a>, even when done right, is prone to drift over time. <a class="wikilink" href="/sales_teams/">Sales teams</a> have a tendency of slowly modifying what they say to customers, and therefore the positioning can end up far from where it started. </p>
<p>It could be smart ([[literature/<a class="litnote tooltip" href="/literature/@dunford2019">@dunford2019<span class="tooltiptext">Obv!ously awesome: how to nail product positioning so customers get it, buy it, love it</span></a>|<a class="litnote tooltip" href="/literature/@dunford2019">@dunford2019<span class="tooltiptext">Obv!ously awesome: how to nail product positioning so customers get it, buy it, love it</span></a>]]) to retrain teams periodically, so that the core of the positioning message stays constant.</p>
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