Consequences of wrong positioning
<p>When defining <a class="wikilink" href="/positioning_within_the_market/">positioning within the market</a> of a product, there's always the risk of doing to poorly. In that case customers are likely going to be disappointed. Most likely they will be expecting something our product fails to deliver. </p>
<p>For <a class="wikilink" href="/startups/">startups</a> this can be devastating, since <a class="wikilink" href="/product_development_cycle/">product development cycle</a> may end up compensating by adding features to satisfy those early customers instead of focusing on finding <a class="wikilink" href="/value_proposition-market_fit/">value proposition-market fit</a>. </p>
<p>Sometimes <a class="wikilink" href="/product_positioning_drifts_over_time/">product positioning drifts over time</a>,</p>
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