Role of ai in marketing

<p>Right now, I have fundamentally stopped using Google to search for answers. I know I can make a complete sentence on <a class="wikilink" href="/chatgpt/">ChatGPT</a> and it'll perform a search and categorization much better and faster than what I could have done. </p> <p>I am discovering services and companies through these new services. </p> <p>I assume I am not the only one doing it, which means the secret for <a class="wikilink" href="/marketing/">Marketing</a> (and especially for <a class="wikilink" href="/inbound_marketing/">Inbound Marketing</a>) is to get content that is displayed by large language models. </p> <p>As far as I understand it, especially with ChatGPT, the provider of results is Bing (under the hood). This means that suddenly the tool of Microsoft has been revalorized to new heights. </p> <p>While ChatGPT and other LLM's don't introduce the idea of "paid results" (unlikely, but not impossible), I imagine we'll see the raise of "LLM-Search optimization" as a critical path for expanding the impact of what we offer.</p>