Sales roadmap

<p>When performing <a class="wikilink" href="/customer_validation/">Customer Validation</a>, startups need to understand how to move from the <a class="wikilink" href="/earlyvangelist/">earlyvangelist</a> or <a class="wikilink" href="/early_adopters/">early adopters</a> to a larger market of people. In the end, the idea is to generate a roadmap that can be followed, in which a repetitive process to find new customers can be applied. </p> <p>Startups (<a class="wikilink" href="/startups_are_not_scaled_down_versions_of_companies/">Startups are not scaled down versions of companies</a>) have one thing to keep in mind which is they are constantly searching. Until there's no roadmap, increasing the sales force will not yield linear returns. <a class="wikilink" href="/premature_scaling_can_limit_system_iteration/">premature scaling can limit system iteration</a>, also in sales organizations.</p>