Phases of customer validation

<p>There are 4 phases in <a class="wikilink" href="/customer_validation/">Customer Validation</a>:</p> <ol> <li>Get ready to sell. <ol> <li>Product positioning</li> <li><a class="wikilink" href="/sales/">Sales</a>/<a class="wikilink" href="/marketing/">marketing</a> material</li> <li>Hiring of a sales <em>closer</em></li> <li>Creation of a distribution channel plan</li> <li>Refining the <a class="wikilink" href="/sales_roadmap/">sales roadmap</a></li> <li>Setting up an <a class="wikilink" href="/advisory_board/">advisory board</a></li> </ol> </li> <li>Founders get out of the building and show the <a class="wikilink" href="/minimum_viable_product/">minimum viable product</a> to customers. The ultimate test: will they buy it? </li> <li>Enough product information to refine the product positioning. </li> <li>Stops all activity to perform a <a class="wikilink" href="/pivot-or-proceed/">pivot-or-proceed</a> decision. The company knows how to <em>scale</em>.</li> </ol>