There is always a solution to the problem
Something I have seen in many pitches is the idea that the solution people are proposing is unique, in the sense that the problem remains completely unsolved. scipreneurs must learn that this is not the case. People always find solutions to the problems they had, they may just be imperfect solutions.
And in that perspective, There is always a cost to introducing new technology, and therefore $value > cost$ is the only way in which we can generate a successful company. However, the cost of switching is hard to quantify.
The problem-solution cycle in light of this concerns remains very limiting. It's hard to build a framework that satisfies it fully, and that allows to identify valuable opportunities.
I still believe jobs theory is a much more powerful tool when properly implemented.
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