Building reputation

<p>Sometimes it is called <strong>branding</strong>, building a reputation is the way companies can start gaining the <a class="wikilink" href="/build_trust_in_a_team/">trust</a> of their customers. This is fundamental since <a class="wikilink" href="/sales_are_based_on_trust/">Sales are based on trust</a>. One of the purposes of <a class="wikilink" href="/marketing/">Marketing</a> is to establish this reputation, even among people who have never interacted directly with the company. </p> <p><a class="wikilink" href="/education_content_for_sales/">Education content for sales</a> is a prime example of how to build a reputation as a thought leader, for example. </p> <p>Tags: <a href="/tags/marketing">#marketing</a></p>