New market positioning

<p><a class="wikilink" href="/positioning_within_the_market/">positioning within the market</a> is useful when the market and its <a class="wikilink" href="/segmenting_a_market/">segments</a> are well defined. </p> <ul> <li>Position your company with your vision and passion</li> <li>Education is key (<a class="wikilink" href="/education_content_for_sales/">Education content for sales</a>). Customers may not even need there's a problem. </li> <li>Position the product as <em>solution</em>. (<a class="wikilink" href="/problem-solution_cycle/">problem-solution cycle</a>). </li> </ul> <p>Example: Cisco. Founders went out to talk to IT admins, and found out they had bottlenecks in scaling infrastructure. Cisco decided to create <em>routers</em> to help them. </p> <p>These topics come from <a class="wikilink" href="/crossing_the_chasm/">Crossing the Chasm</a></p>