New market positioning
- Position your company with your vision and passion
- Education is key (Education content for sales). Customers may not even need there's a problem.
- Position the product as solution. (problem-solution cycle).
Example: Cisco. Founders went out to talk to IT admins, and found out they had bottlenecks in scaling infrastructure. Cisco decided to create routers to help them.
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Aquiles Carattino
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