Number of contact points in marketing

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One of the purposes of Marketing is to increase awareness (see levels of awareness for marketing) until a prospect enters the sales process.

There is some anecdotal evidence that the number of times a person needs to be in touch with a company varies between 5 and 7 before they are convinced to start the purchasing. (Of course, this is for deep tech companies, not sure for others).

In this perspective, an unanswered cold-email (assuming it was read) counts towards the total number of exposures.

Evergreen marketing may be an effective way of lowering costs.


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Aquiles Carattino
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