Number of contact points in marketing

<p>One of the purposes of <a class="wikilink" href="/marketing/">Marketing</a> is to increase awareness (see <a class="wikilink" href="/levels_of_awareness_for_marketing/">levels of awareness for marketing</a>) until a <em>prospect</em> enters the sales process. One of the challenges with modern marketing approaches is that the <a class="wikilink" href="/customer_journey/">customer journey</a> is not linear, and therefore one must take into account <a class="wikilink" href="/customer_journey_and_touchpoints/">customer journey and touchpoints</a>, as well as leveraging <a class="wikilink" href="/jobs_theory_and_customer_journeys/">jobs theory and customer journeys</a>. </p> <p>There is some anecdotal evidence that the number of times a person needs to be in touch with a company varies between 5 and 7 before they are convinced to start the purchasing. (Of course, this is for <a class="wikilink" href="/deep_tech/">deep tech</a> companies, not sure for others). </p> <p>In this perspective, an unanswered cold-email (assuming it was read) counts towards the total number of exposures. </p> <p><a class="wikilink" href="/evergreen_marketing/">Evergreen marketing</a> may be an effective way of lowering costs.</p>