Customer development
One of the roles of Product Management is to fully understand their customers, and to develop them through different stages:
- Customer Discovery
- Proble-solution fit (problem-solution cycle)
- minimum viable product
- Customer Validation
- Customer Creation
- Scale execution
- Company Building
- Scale organization
Steve Blank seems to be the guy behind many of these ideas. He wrote a manifesto:
- There are no answers in your building
- Pair customer development with agile product development (agile development)
- Failure is an integral part of the process (because you are searching for a business model)
- Make continuous iteration and pivots
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- Agree on market type, it changes everything
- Startup metrics are different from those in an existing company
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Aquiles Carattino
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