Literature/202303251644 ideas-first product innovation is flawed

<ul> <li>Source: [<a class="litnote tooltip" href="/literature/@ulwick">@ulwick<span class="tooltiptext">Jobs to be Done: Theory to Practice</span></a>]</li> <li>Tags: <a href="/tags/product-market-fit">#product-market-fit</a> <a href="/tags/jobs-to-be-done">#jobs-to-be-done</a> </li> </ul> <p>According to to the <a class="wikilink" href="/literature/202303251644_jobs_to_be_done_framework/">literature/202303251644 Jobs to be done framework</a> [<a class="litnote tooltip" href="/literature/@ulwick">@ulwick<span class="tooltiptext">Jobs to be Done: Theory to Practice</span></a>], creating new products starting with brainstorming ideas is a flawed approach. The rationale is that customers need to perform so many tasks, that the chances of getting an idea that addresses several of the under-served outcomes is almost non-existing. </p> <p>Much effort has been put in validating ideas quickly (see: <a class="wikilink" href="/idea_validation/">idea validation</a> and <a class="wikilink" href="/experiments_for_idea_validation/">experiments for idea validation</a>), as proposed by <a class="wikilink" href="/lean_methodology/">lean methodology</a> for startups. But validating ideas comes at an immense cost, and it may be one of the reasons why <a class="wikilink" href="/since_most_startups_fail,_there's_a_large_number_of_false_positive_observations/">since most startups fail, there's a large number of false positive observations</a> (also: <a class="wikilink" href="/product_market_fit_with_biased_data/">product market fit with biased data</a>). </p> <p>There are many "big names" that propose the approach of "<em>fail fast</em>" in order to iterate as quickly as possible on your products. However, there must be a better approach. </p> <p>See: <a class="wikilink" href="/jobs_theory/">jobs theory</a></p>