Marketing
Marketing is the process by which you raise awareness on your offering (see: levels of awareness for marketing). Marketing is not sales, it's what happens before. How to get someone to go through all the different layers in order to enter into the sales process.
Some people see it as a funnel, but for scipreneurs, the traditional marketing funnel may not be applicable, and it may be better to focus on catalytic experiences.
See also: Four Ps of Marketing
Backlinks
These are the other notes that link to this one.
Comment
Share your thoughts on this note
Aquiles Carattino
This note you are reading is part
of my digital garden. Follow the
links to learn more, and remember that these notes evolve over time. After all,
this website is not a
blog.