Sales roadmap
When performing Customer Validation, startups need to understand how to move from the earlyvangelist or early adopters to a larger market of people. In the end, the idea is to generate a roadmap that can be followed, in which a repetitive process to find new customers can be applied.
Startups (Startups are not scaled down versions of companies) have one thing to keep in mind which is they are constantly searching. Until there's no roadmap, increasing the sales force will not yield linear returns. premature scaling can limit system iteration, also in sales organizations.
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Aquiles Carattino
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